The scorching summer is just around the corner. People who regularly use perfumes are starting to switch to scents that are more suitable for the season.
If you’re looking for a summer perfume, here are some of the most popular fragrance brands in Japan right now! You might want to give them a try.
SHIRO 15th Anniversary Verbena Fragrance Collection
The Japanese organic cosmetics brand SHIRO, which has never received negative criticism, has launched a new perfume called “ZERO VERBENA,” inspired by the verbena plant.
This is also a limited edition release to celebrate their 15th anniversary.
The fragrance features a fresh verbena scent blended with refreshing citrus notes.
The middle and base notes include hints of cedarwood, creating a calming and relaxing atmosphere in the midst of the summer heat.
Besides the perfume, you can also find home diffusers, fragrant body soap, and hair mist in this collection.
Product Information:
- Product Name: SHIRO ZERO VERBENA Body Mist, Hair Mist, Fragrance Diffuser, Body Soap
- Price: Body Mist 100ml – ¥2,420, Hair Mist 80ml – ¥3,201, Fragrance Diffuser 80ml – ¥2,750, Body Soap 1850ml – ¥3,520
Read:
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YUBUNE HOTARU
The YUBUNE store is located on the second floor of Tokyu Plaza Harajuku, a new landmark in Harajuku that opened in 2024!
To celebrate the reopening of its physical store, YUBUNE has launched a limited-edition perfume called “HOTARU,” which is exclusively available at Omotesando.
This fragrance is inspired by fireflies (“hotaru”) that live in the serenity of Meiji Shrine.
It opens with a fresh scent that transports you to the cool waterside, featuring notes of fennel and jasmine.
As the scent settles, it transitions into high-quality woody notes, reminiscent of the zelkova trees around Omotesando.
This perfume is specially designed for YUBUNE’s Omotesando store.
Product Information:
- Product Name: YUBUNE HOTARU
- Price: 30ml – ¥13,200, 75ml – ¥22,000
THREE Essential Scents
THREE’s perfumes contain no synthetic fragrances and are inspired by natural elements, using only natural essential oils. This makes them vegan-friendly, plant-based, and lightweight.
For this summer, THREE has launched two new nature-inspired perfumes designed to evoke the fresh atmosphere after rain, AFTER THE RAIN” – A crisp, refreshing scent that feels cleansing and “TASTE THE AIR” – A sweet and airy fragrance that exudes positivity and cheerfulness.
Product Information:
- Product Name: THREE Essential Scents AFTER THE RAIN, TASTE THE AIR
- Price: ¥5,390 for 9ml
Aoyama Flower Market GARDENIA Eau de Toilette
The Japanese florist Aoyama Flower Market has released a fragrance series called “Perfumes Made from Fresh Flowers,” which has gained popularity for its truly fresh floral scents.
This summer, they are introducing “Gardenia,” a perfume inspired by the blooming gardenia flowers that thrive during Japan’s rainy and summer seasons. It offers a sweet yet delicate floral fragrance.
Product Information:
- Product Name: Aoyama Flower Market GARDENIA Eau de Toilette
- Price: 40ml – ¥3,850
D&G LIGHT BLUE Summer Fragrance
Dolce & Gabbana’s “Light Blue,” first released in 2001, remains one of the most iconic perfumes and is a perfect summer scent.
With its light fruity-floral notes, this fragrance delivers a refreshing Mediterranean sea breeze vibe.
For this summer, D&G has released a special edition, adding fresh citrus, bergamot, and ripe peach, finishing with a hint of cedarwood for depth.
These are some of the latest summer perfumes that are trending in Japan. Many well-known brands are launching new products to welcome the summer season with fresh scents.
For perfume lovers, don’t forget to take notes and grab your favorite one soon!
