When you think of Hiroshima, do you picture the majestic Itsukushima Shrine, the stunning Seto Inland Sea views, or the unforgettable local cuisine? Beyond its scenery, Hiroshima also boasts irresistible souvenirs. From time-honored traditional sweets to creative treats made with regional specialties like Setouchi lemons and Hiroshima oysters, each item carries a story of craftsmanship and local pride. Whether as a gift for friends, something to share with colleagues, or a personal indulgence, Hiroshima souvenirs add sweetness and warmth to your journey. Here are 10 must-buy souvenirs from Hiroshima, combining both classics and delightful surprises.
1. Nishikido Momiji Manju (もみじ饅頭)
Momiji Manju are maple leaf–shaped cakes, modeled after Hiroshima Prefecture’s flower and tree, the maple. Soft castella sponge wraps smooth red bean paste, a beloved treat for all ages. Long-established brand Nishikido offers not only the classic red bean filling but also seasonal flavors like cherry (spring), pineapple (summer), pumpkin (autumn), and maple syrup (winter). Their popular “Six Flavor Mix” includes koshi-an (smooth bean paste), tsubu-an (chunky bean paste), cheese cream, chocolate, mochi, and sweet potato. The moist sponge and variety of fillings make Momiji Manju a timeless Hiroshima favorite.
Product Info
■ Name: Momiji Manju (もみじ饅頭)
■ Price: 6 pcs ¥940, 12 pcs ¥1,820, 24 pcs ¥3,580 (incl. tax)
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■ Official site
2. Hattendo Cream Pan (くりーむパン)
Hattendo pioneered the “chilled cream bread” boom in Japan. To perfect the balance of soft bread and rich custard cream, the bakery spent over a year in development. Popular flavors include custard, whipped cream & custard, matcha, red bean, and chocolate, as well as limited editions made with regional specialties like Okinawan brown sugar and Setouchi citrus. Compared to convenience store versions, the flagship Hattendo breads are softer and more delicate, with a smooth, fragrant cream filling that delights with every bite.
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Product Info
■ Name: Cream Pan (くりーむパン)
■ Price: 10 pcs ¥4,500, 12 pcs ¥5,000, 20 pcs ¥6,900 (incl. tax)
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■ Official site
3. Fujiya Awayuki Hana (淡雪花)
Awayuki Hana is an elegant East-meets-West confection. French-style guimauve (marshmallow) sandwiches a lemon-flavored kohaku jelly, topped with sparkling crystal sugar, giving it the chic of Western sweets and the refinement of wagashi. Its name, meaning “light snow flower,” reflects fleeting beauty. Bite into the crisp sugar coating, followed by soft marshmallow and refreshing Hiroshima lemon jelly with a subtle ginger note. With silver-foil embossed packaging, it makes a refined gift for elders or respected acquaintances.
Product Info
■ Name: Awayuki Hana (淡雪花)
■ Price: 4 pcs ¥1,040, 8 pcs ¥2,080 (incl. tax)
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■ Official site
4. Maple Tree Maple Butter Sand (メープルバターサンド)
This maple butter sandwich cookie combines maple syrup and fermented butter baked into crisp cookies, filled with soft chocolate buttercream mixed with crunchy cornflakes. It uses 100% pure maple syrup from Quebec, Canada, with no additives, making it safe even for children. The texture layers crisp cookies, crunchy flakes, and smooth buttercream, while the rich aroma of maple and butter pairs perfectly with tea. Each cookie is individually wrapped for easy storage and gifting.
Product Info
■ Name: Maple Butter Sand (メープルバターサンド)
■ Price: 5 pcs ¥756, 10 pcs ¥1,458, 16 pcs ¥2,106 (incl. tax)
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■ Official site
5. Maruichi Oyster Senbei (牡蠣まるごとせんべい)
This unique cracker features a whole Hiroshima oyster baked directly into the senbei. Made by oyster specialists in Akitsu, Hiroshima, even the dough is blended with local red-soil-grown “Maruaka” potatoes for extra flavor. The striking appearance makes it a memorable gift, while the crispy texture and concentrated oyster umami pair perfectly with drinks. Recognized as a “The Hiroshima Brand” product, it’s a luxury souvenir beloved by both locals and visitors.
Product Info
■ Name: Whole Oyster Senbei (牡蠣まるごとせんべい)
■ Price: 5 pcs ¥421, 12 pcs ¥918, 20 pcs ¥1,620, 26 pcs ¥2,160 (incl. tax)
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6. Kyorakudo Whole Muscat (ひとつぶのマスカット)
This luxury sweet features freshly picked Alexandria muscat grapes delicately wrapped in thin, hand-stretched gyuhi (a soft mochi). The balance of juicy, slightly tart fruit and the gentle sweetness of mochi creates an exquisite flavor. Since each grape is slightly different in size, every piece is handmade by experienced artisans. First released in 1979, it’s still crafted with the same care today and sold only during the grape season (late April to September). A seasonal Hiroshima delicacy worth trying if you visit in summer.
Product Info
■ Name: Whole Muscat (ひとつぶのマスカット)
■ Price: 4 pcs ¥1,512, 10 pcs ¥3,780, 15 pcs ¥5,670, 20 pcs ¥7,560 (incl. tax)
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7. Yamaneko Onomichi Pudding (やまねこ印の尾道プリン)
“Yamaneko Onomichi Pudding” was created when the shop owner noticed that Onomichi lacked a specialty pudding shop. To make it unique, they replaced caramel sauce with a Setouchi lemon sauce. The puddings are made with local milk, Onomichi eggs, and Hokkaido beet sugar, producing a rich yet mild flavor with a nostalgic touch. Each glass jar is decorated with a cat illustration, while the lemon sauce comes in a fish-shaped container, referencing Onomichi’s “Cat Alley.” Pour the lemon sauce over the pudding for a silky, sweet-and-tart experience like no other.
Product Info
■ Name: Yamaneko Onomichi Pudding (やまねこ印の尾道プリン)
■ Price: 4 pcs ¥1,920 (incl. tax)
■ Address: Hiroshima Prefecture, Onomichi City, Higashigoshocho 3-1
■ Official site
8. Shimagocoro Lemon Cake (瀬戸田レモンケーキ島ごころ)
Made with lemons from Setoda, Japan’s top lemon-producing area, this cake was created by a local pastry chef who trained in Kobe. Each cake batter is infused with special lemon jam, highlighting the natural aroma of hand-prepared lemon peel. With an annual production of 960,000 cakes and multiple national awards, including the Food Action Nippon Award, Shimagocoro has sold over 3 million cakes. Its perfect balance of refreshing citrus and moist sponge has made it one of Hiroshima’s most popular souvenirs.
Product Info
■ Name: Shimagocoro Lemon Cake (瀬戸田レモンケーキ島ごころ)
■ Price: 3 pcs ¥810, 5 pcs ¥1,350, 10 pcs ¥2,700 (incl. tax)
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■ Official site
9. Calbee Kappa Ebisen Takumi Setouchi Lemon Flavor (かっぱえびせん匠海 瀬戸内レモン味)
This premium version of Calbee’s iconic shrimp cracker uses Japan-grown shrimp, baked into a thicker, crispier texture. The refreshing tartness of Setouchi lemons complements the shrimp’s umami, creating a light yet flavorful snack. Elegantly packaged with individually wrapped pieces, it’s ideal as a gift or as a snack to enjoy with drinks. A perfect blend of tradition and innovation, this limited flavor captures the taste of Hiroshima’s sea and citrus.
Product Info
■ Name: Kappa Ebisen Takumi Setouchi Lemon Flavor (かっぱえびせん匠海 瀬戸内レモン味)
■ Price: ¥1,296 (incl. tax)
■ Availability: Setouchi region shops, train stations, airports, souvenir stores, department stores
■ Official site
10. Nagasakido Butter Cake (バターケーキ)
Created in Hiroshima in the 1960s, Nagasakido’s Butter Cake was inspired by castella but developed into a unique local favorite. With its moist texture and rich buttery aroma, it quickly became a bestseller, drawing long lines at the store. For over 40 years, the recipe has remained unchanged, maintaining its timeless appeal. Neither castella nor pound cake, this simple yet distinctive cake is a Hiroshima classic loved across generations.
Product Info
■ Name: Butter Cake (バターケーキ)
■ Price: Small (18cm) ¥1,150, Medium (21cm) ¥1,400 (incl. tax)
■ Address: Hiroshima City, Naka-ku, Nakamachi 3-24
■ Official site
From the classic Momiji Manju to innovative lemon cakes, Hiroshima souvenirs are not only delicious but also rich with local culture and craftsmanship. Each one reflects the region’s seasonal flavors, specialty ingredients, and artisanal spirit. On your next trip, bring home a taste of Hiroshima to share with loved ones and keep your memories of the journey alive.
