Need to buy plenty of souvenirs from Japan but don’t want to spend too much money? ASOKO in Harajuku offers an ideal shopping experience! Let’s find out what you can pick up here.
Offering products that have unique Japanese designs, you can buy a range of goods from colorful stationery to hair clips and modern home decor. The store’s concept of “Enjoying Surprises” means there is always something whimsical and unexpected on the shelves.
Even if you visit several times, you are bound to find new items to buy! The store has two floors and continues to be famous for its high-profile seasonal collaborations. The landing across the stairs still features the iconic large black-and-white face-pattern mural, which often transforms into a colorful display featuring characters like Hello Kitty or the latest anime stars.
The best part of visiting ASOKO is that everything is super cheap! Many small accessories start at just ¥100, and you can pick up a stylish, high-quality pouch for only around ¥400-500.
Each year, ASOKO collaborates with major brands to create limited-edition goods that are perfect as souvenirs. From the classic Doraemon and Sanrio series to newer 2026 partnerships, these exclusive items are must-haves for collectors. Make sure to drop by when you visit Harajuku or the nearby Shibuya area in Tokyo!
Details
Address: 6-27-8 Jingumae, Shibuya-ku, Tokyo (Located on Meiji-dori Street)
Business hours: 11:00 – 20:00
Access: 3-minute walk from Meiji-jingumae (Harajuku) Station; 10-minute walk from JR Harajuku Station.
Official Website
