Harajuku continues to be the ultimate destination for “tabearuki” (walking and eating). While the vibrant spirit of Takeshita Street remains, several iconic spots have evolved, relocated, or been replaced by new “Kawaii” sensations.
In 2026, these colorful and oversized treats are still the stars of Tokyo’s street food scene.
LONG! LONGER!! LONGEST!!!
How long can your food be? As the name suggests, you really do get long treats here! Located in the CUTE CUBE HARAJUKU building, this shop is still the go-to for snacks that literally stand out.
You can still challenge yourself with three sizes: LONG, LONGER, and LONGEST (up to 55cm!).
The Tornado Potato (52cm) and Soft Ice Cream (40cm) remain legends on social media.
Details
Opening hours: 10:00 – 20:00
Address: CUTE CUBE HARAJUKU 1F, 1–7–1 Jingumae, Shibuya-ku, Tokyo
Google map : https://goo.gl/maps/BZVpJcUhDH52
Official website: https://longest.jp/
TOTTI CANDY FACTORY, Harajuku
Located in the middle of the famous Takeshita Street, TOTTI CANDY FACTORY is where cotton candy gets its most colorful twist. In 2026, it remains an icon of “Kawaii” culture, often seeing lines of excited tourists and locals alike.
Only at the Harajuku branch can you get the massive Harajuku Rainbow Cotton Candy for about ¥1,000.
If the giant rainbow is too much to finish, they also offer the TOTTI Three-Color Cotton Candy and the Rainbow Bucket, which makes for a great take-home souvenir.
Freshness is key! Japanese cotton candy is sensitive to humidity, so be sure to take your photos quickly and enjoy it immediately while it’s still light and fluffy.
Details
Opening hours: 11:00- 20:00
Address: 2F, 1-16-5 Jingumae, Shibuya-ku, Tokyo
Google map : https://goo.gl/maps/ZZCmn6AM2BL2
Official website: http://www.totticandy.com
Tabearuki Etiquette
While walking and eating is part of the Harajuku experience, please remember that many shops now encourage you to stay in front of the store or in designated areas while you finish your treat. This helps keep the narrow streets clear and ensures that trash is disposed of in the shop’s own bins!
