When traveling to Japan, is your itinerary only filled with eating sushi, visiting shrines, and soaking in hot springs? Then you’re missing out on one of Japan’s most exciting and affordable shopping spots—Don Quijote!
Don’t be confused by the name—it’s not the knight who charged at windmills from that famous novel. Instead, it’s Japan’s legendary discount megastore. The name itself reflects a kind of quirky boldness, especially when it comes to the prices!
You’ll find Don Quijote everywhere in Japan’s busy districts, and for tourists, it’s a must-visit destination. Packed with a huge variety of quality products, many items are cheaper here than anywhere else.
But fair warning—the store layout is wild, almost like a chaotic maze. To make your shopping easier, we’ve put together this quick guide to highlight must-buy products that are not only beloved in Japan but also have an excellent reputation overseas.
Must-Buy Item 1: Skin Aqua Serum UV
Skin Aqua Serum UV is a daily UV lotion that combines sun protection with skincare benefits. While providing strong defense against UV rays, it is also formulated with hyaluronic acid to help prevent dryness and keep the skin moisturized.
With a smooth texture that feels just like a skincare lotion, it blends naturally into the skin so comfortably that many are surprised, saying, “It doesn’t even feel like sunscreen!” Its gentle, alcohol-free formula makes it suitable even for sensitive skin. In addition, being waterproof, it resists sweat and water, making Skin Aqua Serum UV reliable for both everyday life and outdoor activities. Its light and stress-free feel is one of its biggest charms.
Product Info
■Product Name: Skin Aqua Serum UV／スキンアクア セラムUV
■Content: 70g
■OFFICIAL SITE
Must-Buy Item 2: Careseera Foaming Moisturizing Body Wash
Careseera Foaming Moisturizing Body Wash is a body wash developed for dry and sensitive skin. With just a push of the pump, it dispenses a creamy foam that gently cleanses while reducing friction on the skin. Enriched with eight types of natural ceramides, it leaves the skin soft and well-moisturized even after washing.
Formulated to be low-irritant and mildly acidic, it contains no preservatives, making it safe for sensitive skin. Not only suitable for people in Japan but also considered a good match for skin types in Europe and the U.S., Careseera Foaming Moisturizing Body Wash is an ideal choice for those who want cleansing and moisturizing care at the same time.
Product Info
■Product Name: Careseera Foaming Moisturizing Body Wash／ケアセラ 泡の高保湿ボディウォッシュ
■Content: 450mL
■OFFICIAL SITE
Must-Buy Item 3: Hada Labo Kyokujun Hyaluron Foaming Face Wash
Hada Labo Kyokujun Hyaluron Foaming Face Wash is a bestselling Japanese facial cleanser that stands out for its dense foam, which is dispensed with just a pump. Unlike traditional cleansers that need lathering, this foam formula reduces friction during cleansing, making it gentler on the skin. With added hyaluronic acid, it cleanses while keeping your skin plump and moisturized, leaving no tight or dry feeling afterward.
This kind of foaming cleanser isn’t commonly found in Western markets, which is why it’s so popular among overseas travelers. It’s a perfect entry point into experiencing Japan’s skincare culture.
Product Info
■Product Name: Hada Labo Kyokujun Hyaluron Foaming Face Wash／肌ラボ極潤 ヒアルロン泡洗顔
■Content: 160mL
■OFFICIAL SITE
Must-Buy Item 4:V Rohto Premiuｍ＆V Rohto Active Premium
Japan is famous for its wide variety of eye drops, and among the most popular are V Rohto Premium and V Rohto Active Premium.
The blue-packaged V Rohto Premium is formulated to relieve eye fatigue, dryness, and redness caused by long hours on computers or smartphones.
The red-packaged V Rohto Active Premium is recommended for those experiencing age-related blurry vision or eye strain, helping maintain clarity and comfort.
Both are developed by Rohto, Japan’s best-selling eye drop brand. With just one try, you’ll understand why Japanese eye drops are beloved worldwide—they’re effective, refreshing, and highly reliable.
Product Info
■Product Name: V Rohto Premium & V Rohto Active Premium／Vロートプレミアム＆Vロートアクティブプレミアム
■Content: 15mL
■OFFICIAL SITE
Must-Buy Item 5:Rohto Z
Rohto Z is a classic favorite in Japan and a must-have for those who take eye care seriously. Known for its strong cooling sensation, it instantly refreshes tired eyes—perfect after long hours on the computer, driving, or exercising.
It also provides quick relief when your eyes feel dry or irritated from sunlight, dust, or poor air quality. The bottle design makes it easy to use from any angle, and the liquid is clear and colorless for peace of mind. Keeping a bottle on hand means you can always give your eyes a burst of freshness whenever needed.
Product Info
■Product Name: Rohto Z／ロートジーb
■Content: 12mL
■OFFICIAL SITE
Must-Buy Item 6:Namida (Tear) Rohto Dry Aid
Namida (Tear) Rohto Dry Aid is an eye drop designed specifically for dry eyes. What makes it unique is its thicker texture, which gently coats the surface of the eye like a tear film, delivering long-lasting moisture.
It helps ease discomfort caused by dryness, keeping your eyes more comfortable during long work hours or in dry environments. The preservative-free formula makes it even safer to use. This product is especially suited for people who wear contact lenses and often struggle with dryness, but it’s also convenient for daily use by anyone.
Product Info
■Product Name: Namida (Tear) Rohto Dry Aid／なみだロートドライエイド
■Content: 10mL
■OFFICIAL SITE
Must-Buy Item 7:Rohto Bofu-tsusho-san Tablets Full Dose a (30 days)
Time to experience a touch of traditional Eastern wellness! Rohto Bofu-tsusho-san Tablets Full Dose a (30 days) is a Japanese herbal supplement created to ease the internal strain caused by overeating or lack of exercise.
Based on traditional Kampo (Japanese herbal medicine) theories, it’s designed to support digestion, improve constipation, and help manage abdominal buildup from fatty or sugary foods. This makes it a smart daily health choice, especially when traveling or eating out frequently. Trusted by many in Japan, it provides a mild and natural way to maintain internal balance.
Product Info
■Product Name: Rohto Bofu-tsusho-san Tablets Full Dose a (30 days)／ロート防風通聖散錠満量a（30日分）
■Content: 360 tablets (30 days)
■ OFFICIAL SITE
Must-Buy Item 8:Zinmart Tablets
Zinmart Tablets are an oral healthcare product developed by a well-known Japanese dermatology brand. They are designed to support relief from hives and itching, which can often be triggered by stress or fatigue.
Unlike topical ointments, they work from within to help regulate the body’s overall condition. Enriched with ingredients such as B vitamins, Zinmart Tablets contribute to maintaining healthy skin. The small-sized tablets are easy to take, making them convenient whenever needed, and they provide reassurance even for those with sensitive skin who are prone to recurring issues.
If you have concerns about your condition or if symptoms persist, please consult a doctor before use.
Product Info
■Product Name: Zinmart Tablets／ジンマート錠
■Content: 14 tablets
■OFFICIAL SITE
Must-Buy Item 9:Gyutto Corset Hair Mask
The Gyutto Corset Hair Mask is a cult-favorite in Japan, often called a “holy grail” for repairing damaged and frizzy hair. It penetrates deep to restore unruly strands, leaving hair smoother, shinier, and healthier from the inside out.
Its formula is packed with nourishing ingredients that replenish moisture and fight dryness. On top of that, it carries a distinctly Japanese green tea and yuzu fragrance, making your self-care routine both relaxing and refreshing. Hugely popular in Japan, this mask is a go-to for anyone wanting to revive their hair’s natural beauty.
Product Info
■Product Name: Gyutto Corset Hair Mask／ギュット
■Content: 200g
■OFFICIAL SITE
Experience the Bold Spirit of Don Quijote!
After reading through these recommendations, don’t you feel that Japanese products are not only highly effective but also full of creativity? If you find yourself going on a shopping spree at Don Quijote, don’t worry—Japaholic also offers special Don Quijote coupons for readers. On top of tax-free shopping, you’ll get extra discounts too.
Be a smart shopper and dive into the unique, slightly crazy, but utterly charming world of Japan’s Don Quijote!
