To ensure that international consumers can identify authentic Japanese spirits, the Japanese government utilizes a Geographical Indication (GI) system. When you see the official GI marks on a bottle, it serves as a guarantee that the product is made in Japan and meets strict quality and regional standards.
Starting now, these marks will be prominently displayed on all Japanese liquor exports to ensure reliability and authenticity.
Geographical Indication: Nihonshu (Japanese Sake)
Nihonshu is a traditional brewed liquor made from three essential ingredients: water, rice, and koji (a specific mold used for fermentation).
The GI Rule
Only sake produced entirely within Japan using Japanese ingredients can legally be labeled as “Japanese Sake” (Nihonshu).
The Restriction
Sake made using rice sourced from outside of Japan, or manufactured in breweries located outside Japan, cannot use this official designation. This protection ensures that the 1,000-year-old tradition of Japanese brewing is preserved.
Honkaku Shochu and Awamori
Honkaku Shochu and AwamoriHonkaku Shochu is made by fermenting raw ingredients like sweet potato, rice, barley, brown sugar, koji and water. A traditional Japanese liquor, Honkaku Shochu is distilled only once retaining the flavor of the ingredients. Awamori is a variety of “Honkaku Shochu” made in Okinawa. The alcohol content is generally higher than Japanese sake. You can drink it straight, on the rocks, with cold or hot water.
Look for the Mark
Whether you are shopping for a gift or enjoying a drink at a bar, always look for the official GI seal. It is your best tool to ensure you are tasting the true flavors of Japan’s heritage!
