The Yamagata Prefecture is known as the “Kingdom of Fruits” due to its wide variety of high-quality fruits.
However, compared to other well-known fruit-producing regions in Japan, Yamagata’s name has yet to gain worldwide recognition.
To introduce the deliciousness of Yamagata fruits, “Yamagata Representative” was born—the purest fruit juice with no additives whatsoever.
The Story Behind Yamagata Representative
Yamagata Representative is a premium creation developed by the fruit experts at Sun & Liv (サン＆リブ).
By combining advanced technology with years of experience, this product is crafted to deliver the exceptional taste of Yamagata fruits—an embodiment of “Yamagata’s Pride.”
Carefully selecting only the finest fruits from Yamagata Prefecture, each fruit is harvested at peak ripeness and processed to preserve its natural deliciousness in every bottle.
This product is made with three core principles to ensure safety and enjoyment for all ages:
✅ Only using authentic fruits from Yamagata Prefecture, 100% locally produced.
✅ No chemical additives, preserving the fruit’s pure and natural taste.
✅ Entirely manufactured in-house to guarantee consistent quality.
This is the promise of Yamagata Representative—a glass of juice filled with the beauty of nature and the expertise of Yamagata’s finest fruit specialists!
The Uniqueness of Yamagata Representative
Each year, fruit quality varies, and this natural change is proof of a truly authentic fruit juice.
The taste of the fruit is directly influenced by that year’s weather conditions.
Yamagata Representative embraces the uniqueness of each harvest.
If the year’s fruits have a higher sugar content, the juice will be sweeter.
Conversely, if the harvested fruits have a higher acidity, the juice will have a sharper, more refreshing taste.
These differences make every sip of this juice a one-of-a-kind experience!
Read:
The Best Seasonal Fruits to Buy when Visiting Japan
The Commitment of Yamagata Representative
Out of love for fruits, Yamagata Representative is dedicated to delivering the pure, unaltered taste of fresh fruit.
The entire process—from harvesting and pressing to packaging—is conducted exclusively at Sun & Liv’s factory, ensuring consistent quality at every stage.
The fruits used in this juice are those that do not meet the size or shape standards for fresh fruit sales.
Though their appearance may not be perfect, these fruits are still sweet and delicious, creating a juice with a naturally rich aroma and flavor.
Unlike commercial fruit juices that often contain antioxidants like vitamin C to prevent discoloration, Yamagata Representative remains committed to adding nothing extra.
This allows consumers to enjoy the true beauty of pure fruit juice.
This dedication to natural purity and quality is the pride and promise of Yamagata Representative!
Product Variants of “Yamagata Representative”
Through strict selection, Sun & Liv has chosen eight of the finest fruits: apple, green apple, peach, European pear, persimmon, white grape, red grape, and tomato. From these exceptional fruits, a premium juice with extraordinary flavors is born!
After extensive trials and research, they have successfully preserved the authentic taste of each fruit in every bottle of juice.
Every drop is a result of Yamagata’s fertile soil and abundant sunlight, like a natural treasure.
Enjoy every sip to the last drop and experience the true purity of flavor. Yamagata Representative invites you to savor the perfect harmony between nature and expertise in every serving!
The Origin of the Name “Yamagata Representative”
The name Yamagata Representative is inspired by the concept of a high school baseball team representing Yamagata in the national championships. Each year, the competing school may change, but the title Yamagata Representative remains the same, symbolizing unwavering pride and mission.
Similarly, although the flavor of the juice changes each year based on the fruit’s natural characteristics, its core value remains the same: delivering the purest and most authentic fruit taste.
Yamagata Representative is a symbol that preserves the deliciousness of Yamagata’s fruits and the blessings of nature, bringing pride and joy to every lover of natural flavors.
The Packaging Design Concept of “Yamagata Representative”
Yamagata Representative boldly challenges industry norms by choosing black as its primary color, reflecting sincerity and commitment to quality.
The deep and elegant black symbolizes the purity of juice that is 100% authentic and natural.
Against this black background, the vibrant fruit images shine with confidence, as if proudly smiling at every consumer.
Beyond its visual appeal, the packaging also offers a unique tactile experience. Its smooth and elegant texture reflects the dedication of the producers in every drop of juice they create.
Derivative Products of “Yamagata Representative”
Yamagata Representative is not just about fruit juice—it has expanded into various derivative products, such as fruit-based ice cream and unique merchandise, including fruit-themed t-shirts and aprons that showcase the charm of Yamagata’s fruits in a broader way!
• Fruit ice cream, made from high-quality fruit extracts, delivers a pure and refreshing taste in every bite.
• T-shirts and aprons with fruit motifs create a cheerful and fun impression, allowing anyone to bring the spirit of Yamagata into their daily lives.
Whether through desserts or fashion collections, Yamagata Representative continues to explore innovations that present the beauty and deliciousness of fruits in a unique and exciting way.
Sales Information for “Yamagata Representative”
Yamagata Representative is available in various packaging options, from exclusive gift boxes to souvenir sets.
With packages ranging from 5 to 21 bottles, it offers flexibility for those looking to give a special gift—whether for loved ones or as an elegant souvenir.
More than just fruit juice, Yamagata Representative is an exceptional experience that combines nature’s purity, the passion of its producers, and an unwavering dedication to quality.
Every drop of this juice is not just about enjoying an authentic fruit taste, but also about feeling the warmth and beauty of Yamagata’s nature in everyday life—bringing happiness and cherished memories.
