New products have arrived at Japanese convenience stores for spring 2025. At the start of the season, it wouldn’t be complete without strawberry- and sakura-themed desserts.
Pink-colored desserts are blooming across store shelves. LAWSON has introduced seasonal strawberry-themed items, including an updated version of its signature pudding.
Meanwhile, 7-Eleven has launched its spring 2025 product sakura-themed. FamilyMart isn’t staying behind either, offering special collaboration products with the Doraemon movie and new varieties from its partnership with Thunder chocolate.
Each convenience store is competing for customers’ attention with their own unique themes.
1. LAWSON – New Strawberry Desserts for Spring
New Uchi Café products from LAWSON have arrived! Bringing a springtime vibe, LAWSON is launching three new strawberry-based desserts.
The “Uchi Café Strawberry Tiramisu” features a beautiful pink gradient, combining biscuits soaked in sweet and tangy strawberry syrup with smooth tiramisu cream.
Wagashi (traditional Japanese sweets) also gets a refreshing twist.
The “Uchi Café Strawberry Condensed Milk Warabi Mochi” pairs soft, chewy mochi with a fresh, tart strawberry sauce, creating a delightful fusion of Japanese and Western flavors.
Another must-try is the signature Uchi Café dorayaki, known for its soft and chewy pancake layers.
The new “Uchi Café Dorayaki with Cream & Strawberry Sauce” is generously filled with strawberry milk cream and strawberry sauce—perfect for strawberry lovers.
In addition, there are also new products made with premium strawberries from Tochigi Prefecture, featuring the “Tochiaika（とちあいか）” variety. Strawberry enthusiasts should definitely check out LAWSON soon!
2. LAWSON – Updated Classic Pudding Series
LAWSON’s original Uchi Café pudding line has been revamped. The classic pudding is now even better, made only with eggs, milk, and sugar, with no chemical additives, offering the natural taste of fresh ingredients.
Along with it, three new custard-based desserts are also being released: a classic dorayaki sandwich filled with pudding, a thin-skinned cream puff filled with soft custard, and a crispy pudding pie. Each item offers different textures and flavors – definitely worth trying!
Read:
Must-Try, Unique Japanese Dishes in April!
3. FamilyMart – Dessert Collaboration with Doraemon
The latest Doraemon movie, Doraemon the Movie: Nobita’s Picture Diary Adventure, is set to premiere in Japan in March 2025.
As part of the promotional campaign, FamilyMart is offering a limited-edition lineup of desserts in collaboration with the movie.
During the campaign period, purchasing a dessert or drink will also come with a bonus notebook or sticker.
For Doraemon fans, stopping by FamilyMart before heading to the theater can be a fun idea—grab a dorayaki or smoothie, enjoy it while watching the movie, and get a chance to bring home special merchandise!
4. FamilyMart – Collaboration Products with Black Thunder
Black Thunder chocolate is once again teaming up with FamilyMart to bring a variety of new desserts featuring the iconic Thunder chocolate bar.
This latest collaboration introduces several sweet treats crafted with the famous chocolate.
One highlight is the “White Black Thunder” ice cream—a special flavor created for the popular “Taberu Bokujo Milk” brand, known for its soft texture and beloved by fans all across Japan.
Additionally, there are other desserts like chocolate Thunder biscuit-filled puffs and donut biscuits with the signature chocolate flavor.
If you’re a fan of Thunder chocolate, now’s the perfect time to stock up on your favorite treats!
5. 7-Eleven – Sakura and Strawberry Desserts
Not to be outdone by FamilyMart, 7-Eleven Japan is also launching a series of new sakura and strawberry-themed desserts this month.
Some highlights include a sakura-strawberry au-feuillantine (layered pastry), soft chiffon sponge cake with filling, cream puffs filled with sakura cream, white bean paste, and whipped cream, and a soft cupcake topped with fluffy cream.
You’ll also find adorable pink desserts like milk pudding, sakura cream sandwiches, and three-color dango (traditional Japanese mochi skewers).
You can enjoy both authentic Japanese-style desserts and creative Japanese-Western fusions, all beautifully adorned with cherry blossoms—pleasing not only to the eyes but also to the taste buds.
Want to soak up the spring vibe? Be sure to visit your favorite Japanese convenience store, Japafans!
