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Cute jizo, rice crackers and red underpants: a walk through Sugamo’s Jizodori in Tokyo

If you’re already visited Tokyo and are planning another trip, then this feature is for you. Sugamo is on the Yamanote Line of Tokyo and is an old neighborhood with long-established stores and temples.

Jizodori Shotengai is known as the “Harajuku” for grannies, but it is still rich in history, culture, and food. Jizo are guardian statues often seen in shrines and temples, while shotengai means a shopping street. So let’s check out what’s in store at this adorable shopping street.

Must-Visit Spots on Jizodori Shotengai

1. Raijindo (雷神堂)

Senbei are crispy rice crackers, but Raijindo is known for its “nure-sembei” or, literally, moist rice crackers. Rather than salty like the crispy crackers, this one is slightly sweet and sour. Because this street is dedicated to Jizo, you will even find nure-sembei in a cute Jizo shape.

Google Map: https://goo.gl/maps/XcME395FDAVKFjKD7

2. Maruji (マルジ)

The color red is associated with good health and good fortune in the East. Apparently, it’s very common to give the elderly something red like a handkerchief, etc. So Maruji prides itself on the variety of red underwear they sell. From characters like Hello Kitty, Sugamon (the mascot), and even animals of the Chinese zodiac, there’s something red for everyone.

Google Map: https://goo.gl/maps/5D2y8uhPMFAyBDv16

3. Koganji (高岩寺, temple)

No trip to Sugamo Jizodori would be complete without doing a ritual wash of a statue of Kannon to pray for good health.
Google Map: https://goo.gl/maps/EbviChyRsxSZQJqC6

Tips For Your Visit

Other than these permanent spots, you can also get lucky with secondhand shops selling antiques or kimono, especially on days with a 4 (4th, 14th, 24th of the month), when there are food and other stalls out on the street.

Take pictures with the adorable Sugamon, duck mascot.

You can use the free WIFI available too.

End Your Trip with a Soak

End your trip here by visiting Tokyo Somei Onsen SAKURA, just an 8-min walk from the station, and also one of the few places that gives you a “ryokan” feel in Tokyo. A free shuttle bus is also available from JR Sugamo Station. Hope you get a chance to visit this street during your next trip to Tokyo!

Sugamo Jizodori Shopping Street Area Map

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