Known as the largest event of its kind in the Greater Tokyo area, the “Fuji Shibazakura Festival” is held annually from mid-April to late May at the Fuji Motosuko Resort near Lake Kawaguchi in Yamanashi Prefecture.
During the festival, around 500,000 moss phlox (shibazakura) bloom at the foot of Mt. Fuji, creating a stunning, dreamlike scene that you absolutely shouldn’t miss.
In 2025, the Fuji Shibazakura Festival will run from Saturday, April 12th to Sunday, May 15th.
Seven Varieties of Moss Phlox Create a Spectacular Scene
Shibazakura comes in vibrant shades of pink, white, and pale purple. At the festival, the fields are primarily covered with the vivid pink “McDaniel’s Cushion,” along with six other varieties such as the soft pink “Autumn Rose.”
Stretching as far as the eye can see, the fields resemble a pink carpet that beautifully contrasts with the lingering snow on Mt. Fuji in the background, creating a breathtaking and immersive view.
Let’s take a sneak peek at the highlights of this year’s Fuji Shibazakura Festival!
Step into the Dreamlike World of the Peter Rabbit English Garden
This year, under the supervision and design of British garden designer Mark Chapman, the English garden brings to life the enchanting world of The Tale of Peter Rabbit, set against the backdrop of England’s Lake District!
The garden features around 300 varieties of plants and flowers, along with photogenic spots where you can take pictures with both Mt. Fuji and Peter Rabbit.
In addition, there’s the “Story Trail,” inspired by scenes from the picture books, allowing visitors to leisurely wander through the floral landscapes and immerse themselves in the storybook world.
Read:
5 Newly Opened Stores in Japan! Featuring Limited Edition Themes
Visual Delights and Culinary Treats
Beyond the visual spectacle, the Fuji Shibazakura Festival also hosts a Peter Rabbit Café.
Here, you can soak in the garden atmosphere and enjoy British-inspired cuisine, with a menu themed around the world of Peter Rabbit.
There’s also a wide selection of takeaway breads and sweets — perfect for enjoying as you stroll through the sea of flowers.
Exclusive Souvenirs
In addition to enjoying delicious treats at the venue, there are also super cute, limited-edition Peter Rabbit and Mt.
Fuji collaboration items, along with many original products perfect as souvenirs or keepsakes.
Event Information
Fuji Shibazakura Festival (富士芝桜まつり)
■ Event Period: April 12 (Saturday) – May 25 (Sunday), 2025
Note: The schedule may change depending on blooming conditions, but the festival will remain open throughout the period.
■ Location: Fuji Motosuko Resort (富士本栖湖リゾート)
■ Address: 212 Motosu, Fujikawaguchiko Town, Minamitsuru District, Yamanashi Prefecture
■ Opening Hours: 8:00 AM – 4:00 PM
■ Admission Fee:
- General (junior high school students and above): ¥1,000–¥1,300
- Children (ages 3 and above): ¥500–¥700
Note: Ticket prices vary by date.
After reading this introduction, aren’t you excited to visit the Fuji Shibazakura Festival and snap some stunning photos?
However, please note that due to this year’s unstable weather, the blooming season is expected to be later than last year.
It’s highly recommended to check the official website for blooming updates before you go, so you don’t miss out on the breathtaking scenery!
